TV channel "MUZ" forks - "Muz-TV" and "U" - the case in its place will be two channels at once. "YUTV Holding" has announced a major rebranding Channel "MUSIC" and then run it under the new name "U" in the fall of 2012. The channel will be available to all viewers of the country on the existing platform of the federal channel "MUZ". Channel "U" offer only entertainment programs, many of them from the audience, "Muse" are popular and meet the high demands of the modern audience. This quality reality shows, comedy and magic projects, art and popular animated movies, TV shows and the latest news. "U" is designed for young, active people who understand the modern trends, look focused on the lives of the living emotions, happiness and pleasure. They focus on fun and resistance routine. Channel 'S' is based on viewers aged 11-34 years. The main target group are people 16-30 years. The "Reset" muse "and renamed the channel" U "-. Quite an event for the TV market, despite his long" musical "story" Municipal ", including broadcasting and high-quality entertainment content gradually own production programs in this regard. and as a result of numerous studies audience needs objectively reduce the presence of music in the air ducts. It is therefore it was decided to segment content again "muse" status of the music channel and run it on an entirely new platform called "Muz-TV". The entire entertainment system component, part of which is already in the air, "Muse" represented, will be transferred to the ether, "S", which appears in the re-branding of the existing "Muse" - says CEO channel "U" and " Muz-TV "Andrew Dimitrov. . "From the perspective of the audience is not just the logo and design of the channel, new projects, a niche of quality entertainment content for the young target audience channel The successful operation of" muse "in this area confirms the figures - now with the competition the main channel of the TV media in a segment of TV entertainment. Distribuction base 'S' is the same as that for the moment there is a "muse." To a new music channel "Muz-TV" has to start creating a fundamentally new platform "- said General Director of" Holding YUTV "Dmitry Sergeyev. Thus, the channel "U" are all current non-musical elements in the "Muse" - sitcoms, sketch coma, talk shows, etc. Start transmission channel "Muz-TV" will take place on the new platform in September 2012. In its traditional format music channel "Muz-TV" will be launched in Russia. The program "Muz-TV" - fashion and music clips. It will also forgive Music Awards under the brand name "Muz-TV". MUSIC "of niche music television" The last few years we have methodically taken away from TV. "Music content looks very fragmented audience that grow us not allowed and to compete with the entertainment channels in the ethereal medium. On the other hand, the Brand "Muz-TV" is so deeply with music radio, most of the programs that have nothing to do with the music, is not always well received by the audience. As a result, we have decided that platform "Muse" a new brand to launch - channel "S", which will continue to be directed at a younger audience 11-34, but his range is wider policy Entertainment One channel for the legendary brand "Muz-TV" which broadcast on the new platform launches this fall. we reintroduced the audience a lot of music, charts and news show business "- says CEO channel" U "and" Muz-TV "Andrew Dimitrov. Managing Director of the channel "Muz-TV" Arman appointed Davletyarov. "YUTV Holding" has not said what platform future broadcast Muz-TV, whether it. Cable, satellite or over the air
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