"Profmedia" Name Your Price

Broadcasting Corporation "Prof Media" (PMBC), which manages four radio stations, said Vladimir Potanin, who earned as much in 2011. If you focus on the multiplier, was sold in December, "European Media Group", all PMBC are estimated at about $ 139 million in sales PMBC IFRS in 2011 by 13% to almost 1.8 billion rubles., Told " Kommersant "Chairman of the Board of Directors of PMBC and Vice President of Finance of the Holding" Profmedia "Vladimir honest. Agency ZenithOptimedia in December predicted sales growth of all stations in 2011 by 12% to 11.5 billion rubles. The main expert - Association of Communication Agencies of Russia - their data is published. PMBC EBITDA increased by 1.5 times to 409 million rubles. The yield was 23% of that number. For comparison, the Polish group Agora reached profitability of its regional radio stations in the first six months of 2011, only 9%. The French NRJ not exceed 16%. Broadcasting Corporation "Prof Media" controlled "car radio", "Humor FM," Energy (NRJ Group licensee) and "Radio Romantica" (up to 2011 - "Radio Alla"). According to TNS Russia for October-December 2011, "Car Radio" the most popular station in the capital every day listening to 1.1 million over 12 years Muscovites. PMBC known competitors manages financial results only "European Media Group" (EMG), the radio networks "Europe Plus", "Retro FM", "Radio 7" and "Fruitcake FM". Last December, the French group Lagardere EMG has sold for $ 162 million Kemerovo hold "Siberian Business Union". In this case, depending on the source, "Kommersant" be involved in the transaction, and EMG-president George Polinski, who originally hoped to buy the group with "VTB Capital" (see "Kommersant" on 26 December 2011). After two source "b" in the media market, the bank Societe Generale, which represent the interests of Lagardere, so that potential buyers of the following data: EMG sales in 2010 - for 409 million rubles, expectations - almost 2 billion rubles, EBITDA 2011 - 2. , 2 billion rubles. and more than 450 million rubles. each. EMG was estimated at about 10 EBITDA for 2011. If you focus on this multiplier, the PMBC costs 4090000000 rubles., Or up to $ 139 million. At the average exchange rates for the past year In the fall of 2010, "Prof Media" from the heirs of Alexander Varin bought 7% PBMC were estimated in 2009 at 323 million rubles. Thus, the total PMBC is then estimated 4.614 billion rubles., Or about $ 145 million President "Interros" and receiver "Profmedia" Vladimir Potanin last September said that not excluded the sale PMBC. Mr. Truthful not comment. Market participants said before that radiobiznesom "Profmedia" holding interest "Select Radio" Ivan Tavrin, more than 50 regional radio station management, but the parties have not agreed on the price. "We are ready, the potential is much to consider economic conditions," - said yesterday a member of the board of directors "select radio" Dmitry Sergeyev. Kommersant