The company "Media Plus" sales house "European Media Group (" Radio "Europe Plus" and "Retro FM"), has taken the advertising sales for all five stations "Media Holding" Vitaly Bogdanov ("Nashe Radio", Best FM and other ). Given the fact that the project "Total Radio" "Media Plus" also in "Gazprom-Media" ("Echo of Moscow", Relax FM), and the "Chanson" and "Militia wave", she said the biggest seller of Radio advertising. "Media Plus" for the Commission to be advertising on the air to sell, all the stations set up in the past year, "Media Holding": the "Nashe Radio", Best FM, Ultra, Rock FM and Ru.Fm (formerly "My Family "). The head of the "Media Plus" Maria Smirnova explained that its own advertising service "Media Holding" - from "Jam" - will continue to deal with the implementation of sponsorship projects and will continue to work with the specified number of direct advertisers. This situation is for the sale of advertising on television, recalls CEO "Media Holding" Michael Nelyubin. For example, advertising is in the air "Channel" selling group "Video International", but also for the supported projects on the channel responds to incoming production holding "Red Square" agency "Mandarin". The fee was not disclosed. On TV it is on average 12%, but in a competitive radio market, such a commission, the respondents say "b" broadcasters should be higher. Ms. Smirnova hopes that the cooperation with "Media Plus" will increase advertising revenue "Media Holding Company" in 2011 by 30%. January-March, the cost of Moscow and the network (transmission from the capital to all broadcast) radio advertising increased by the Association of Communication Agencies of Russia, at 12%, up to 1 to 1,100,000,000 rubles, Regional -. Even at 22%, to 1.1 to 1,200,000,000 rubles. "Media Holding" was created by Senator Vitaly Bogdanov by buying stations Valery Komissarov and News Media Radio Group. In March and May of this year, the total share capital of the holding company of all radio listeners for over 12 years, according to TNS Russia, equal 6.1%. Charges for advertising key players on the radio are "European Media Group" ("Europe Plus" and 4 stations), Broadcasting Corporation "Prof Media" (PMBC; "car radio", etc.) and "Russian Media Group" ("Russian Radio" and etc.). In a particular segment of the Moscow and online advertising, without the sponsorship of its share in 2010 was 32.4%, 18.2% and 12.2% have, said in a prepared statement Rospechat "Broadcasting in Russia," the to the calculation of the "Media Plus". The proportion of "Media Holding" estimated only 3%, or about 165 million rubles. VAT. Thus, in 2011 the income of the "Media Holding" from a partnership with the "Media Plus" can grow 214.5 million rubles. "Media Plus" for several years as part of the "Total Radio" also offers a package accommodation and other stations: it's all radio projects, "Gazprom-Media" and "Militia wave" and "Chanson". "We now offer the market and projects that will be involved and the station" Media Holding "" - promises Mrs. Smirnova. Advertise as a result of the "Media Plus" in 18 of 50 stations in Moscow, bringing together more than 38% of the capital radio listeners. The "Video International" through "VI Radio" sold advertising on the air 11 stations (RTR and "Russian Media Group", with 25.3% of the audience). VKMP sells advertising time on their own. CEO of advertising agency "All Media" Elena Zenuhina hopes that "Media Plus" as the largest provider of radio commercials do not abuse their position, force customers placement right at all stations. VKMP be to monitor the actions of competitors and "prepare an appropriate response," promises the company president Yuri Kostin. "Kommersant"
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