"EMG" Siberian operations sold

"European Media Group" (EMG), a 100% owned by the French Lagardere is sold. The buyer of the asset was Siberian Business Union, sources in the media market. Closed the deal amounted to $ 162 million on this Lagardere has completed the sale of EMG, some executives said in the media market. The deal amounted to $ 162 million (123 million euros), according to the official statement by the company, and show that EMG was sold "several Russian private investors." In addition, the report says that in 2010, EMG sales of $ 43 million RBC daily, familiar with the situation had to say that the asset Siberian Business Union Mikhail and Vladimir Fedyaeva Gridina holding coal mining, engineering and transport companies acquired in the Kemerovo region. This year held the Moscow market, if it takes the vice-governor of St. Petersburg Basil Kichedzhi "Radio Sport". Contact Headquarters Lagardere and representatives of the Siberian Business Union yesterday failed. In the EMG declined to comment. EMG was on the basis of the radio station created "Europe Plus" network management "Retro FM", "Radio 7", "fruitcake FM," "Fresh Radio" and sells advertising on radio and on the Internet (and Avito.ru Kinopoisk . ru, etc.). Lagardere EMG became co-owner in the mid-1990s and in 2004 he acquired 100% of the company. "European Media Group" - Lagardere last asset in Russia. In June this year, she sold the American Hearst Corp. and Victor Shkulev a 51% APS publishing group IMG (magazines Elle, Maxim, TV Guide "Antenna Telesem" etc.). In November it was announced that the bank Societe Generale, which represented the seller, received preliminary bids from prospective bidders for Russian assets. The main buyer was Georges Polinski, founder and president of EMG, the. Especially for this company, "Zephyr", and according to sources in the media market, as a partner, "VTB Capital" attracted Asset also offers owners of NLMK Vladimir Lisin, who is the owner of the holding "United Media" (radio station Business FM, "Radio Chocolate"). Sources familiar with the situation among the bidders for the structure was also called Lukoil vice president and co-owner of "Russian Media Group" (RMG), Leonid Fedun, Siberian Business Union, Senator Vitaly Bogdanov, Kursk region, etc. "EMG - a good strong team with two strong brands media group -" Europe Plus "and" Retro FM ", who have managed to build a business and to survive in the crisis - said General Director of JSC "Russian Media Group" Sergey Kozhevnikov -. it is a good buy - you have long known how to build effectively a business model, I think a lot. a reasonable price. "RBC daily