EMG can be sold VTB

State Bank VTB begins to acquire media assets. His unit "VTB Capital", together with Georges Polinski can from the French Lagardere "European Media Group", buy the radio networks "Europe Plus" and "Retro FM" controls, and is estimated at $ 130 to 200,000,000, five additional candidates probably have to give up. Bank Societe Generale, which sell commissioned by Lagardere his last asset in Russia - 100% "European Media Group" (EMG), took preliminary bids from potential applicants for Russian asset, two source "b" say in the media market. The main challenger, according to their data -. EMG founder and president George Polinski He confirmed that "b" in September last year, the businessman to establish especially for a business transaction "Zephyr" (see "Kommersant" on 26 October). Top managers of the media components and a source close to the Lagardere argue that Mr. Polinski are not alone, his partner, "VTB Capital", is willing to finance part of the deal. The State Bank said that they do not talk about it. Investpodrazdelenie State Bank begins to invest in the media business. In July, "VTB Capital", together with the structures of the "Alfa-Group" and Peter Hervey, founder of CTC, from Rupert Murdoch's News Corp. for $ 360 million (excluding debt) 79% of News Outdoor, the country's largest operator of Outdoor advertising purchased. It is representative of VTB - Eugene Senderov - was after the president of News Outdoor. Except VTB and Mr. Polinski has five candidates said the "Y". In the list - the structure of LUKOIL vice president and co-owner of "Russian Media Group" (RMG), Leonid Fedun, the founder of the RMG and the Director of the Directorate of broadcasting RTR Sergei Arkhipov, Chairman of the Board of Directors of NLMK Vladimir Lisin, Siberian Business Union Mikhail and Vladimir Fedyaeva Gridina and Senator Vitaly Bogdanov, Kursk region. All interested parties are connected to radiobiznesom. The press service of RMG not commented on the possible interest of the shareholders of the new stations. The press service of Lukoil failed to submit the question "b" Mr. Fedun. EMG much larger competitor: by his own estimate, its advertising revenue in 2010, 2.6 times higher than that of RMG control "Russian Radio", maximum, DFM, "Hit FM" and "Radio Monte Carlo". Mr. Arkhipov declined to comment. There is Vladimir Lisin Business FM radio station and "Chocolate". Surrounded by a businessman interested in EMG deny. Not interested in buying EMG and Siberian Business Union says his chief of the Department of Public Relations Dmitry Sagar. Holding, which owns coal mining, engineering and transport companies in the Kemerovo region, operates a number of local radio stations and in October and went to the Moscow market, the purchase of the Vice-Governor of St. Petersburg Basil Kichedzhi "Radio Sport" (see "Kommersant" on 27 October). But Vitaly Bogdanov EMG really interested representatives confirmed his "Media Holding Company." Now the holding company operates four radio stations - "Our Radio", Best FM, Rock FM and Ru.Fm. This July sales of advertising on them are engaged in sales house EMG. At headquarters Lagardere and the press-service of "European Media Group" list of potential buyers not to comment. Group representative Karin Ruberti specified in mid-October, "Kommersant" that Lagardere "decided to conduct a strategic review of the radioactive in Russia perform" in connection with the adopted amendments to the Law "On Mass Media". Since November 2011, he prohibits foreigners major national radio stations which include "Europe Plus" and "Retro FM". Broadcasters given one year to adapt to the changed legislation. Originally EMG, which is in 2010 reached 1.973 billion rubles. ($ 65 million) and EBITDA - 409.4 million rubles. ($ 13.5 million) was up about $ 150 million to help because of the abundance of candidates Lagardere more than we source "b" are safe, now offers prospective for EMG from $ 130 to $ 200 million estimate, however, was the Manager of the media holding firmly interested EMG, but not for the application, that a clear favorite - after Georges Polinski with VTB. "No wonder, George, a close friend of Putin, a few years ago has Russian citizenship", - he said. The future Prime Minister met Mr. Polinski, when he was the "Europe Plus" in St. Petersburg: Vladimir Putin can read the time in the town hall for contacts with foreign investors. "Since then (the 90's -." B "). Putin Has not changed much, he does not forget the people who c he met then, and for me that is a positive sign ... We did not curse, he is Putin our friend. " - Georges Polinski French Liberation said in 2006. "Kommersant"