Replace "Radio Record" "Fresh Radio"

Popular in the St. Petersburg club format radio "Radio Record" will begin broadcasting in Moscow on the frequency 98.4 FM, owned by EMG, the place of the "fresh radio." In the coming weeks with a frequency of "Fresh Radio" 98.4 FM Broadcast Holding "European Media Group" will begin transmission of Moscow a new product - the radio station "Record" (Record. Dance Radio). Director General of the "European Media Group" Alexander Polesitskiy "EMG is working with our colleagues in St. Petersburg on a long-term franchise agreement. Under the agreement, we will add a packet radio, the most interesting dance brand country in its localization, promotion and development to reach the capital. We know that many young Muscovites long known about the existence of "record" and that this station is the largest in the Russian Internet community. Their appearance in the Moscow region, without exaggeration, they are welcome. Head of the creative part of the project - the program director of "Radio Record" in Moscow - ". Fresh Radio "Olga will Tsepkova, formerly a program director with" Radio Record "- the first radio station in dance format in Russia (since 1995), is the second in St. Petersburg on a daily audience (Daily Reach) in the segment of 20 - 29 years and the first, a loyal audience in the segment of 12-29 years to achieve. The station - broadcasting 75 cities, the Moscow added. Event activities of the company, the organization of popular dance events such as festivals include "Sensation", "transmission", "Pirate Station", "Superdiskoteka 90" and others. Selling advertising time on "Radio Record", as in Moscow, as well as national radio is placed in the official sales house EMG - "Media Plus" By working with EMG "Radio Record" to broadcasting in Moscow, which in turn allow the station to their advertising space in the full national broadcast along with the major network stations. sale to begin. Beyond that the "Record" EMG requires all resources to the event-station move projects in the Moscow region, as well as access to a successful advertising sales techniques "Media Plus." General JSC "Radio Record" Andrey Reznikov, "Access to the new market must" Radio Record "solve a number of tasks. First, with the advent of the Moscow air we plan to increase the proportion of the total station in Russia to increase at least 15% at the end of the first year of broadcasting. Secondly, as the largest organizer of dance festivals, with the launch of Moscow Radio "Record" has a chance to more actively their festival activities in Moscow and to bring it to metropolitan audiences "Record" - quite aggressive ether product, for a long time he was the source of ideas for a Moscow radio station, both in terms of format and creativity in the air. Now Muscovites can listen to the original. "