Igor Krutoy Sharp Media Holding

The famous Russian composer Igor Krutoy go should consolidate its assets in the field of broadcasting. "Radio Villa", Love Radio and "Taxi FM" united under the brand Krutoy Media. The company hopes to promote the latest project of the merger. Igor Cool actual union assets will occur in the near future. Strategy Development and logo is finished. Director General of the media holding Hardball appointed Julia Golubeva, who is still involved in the management of the three radio stations. The producer took office Andrei Trofimov. "The strategic plan of the holding company - an increase in market share in Moscow, regional development, production up to full capacity of our third product" Taxi FM ", which is not yet a year old, and the development of the current mobile and internet technology to our station to provide a greater number of students, giving them as additional services and information, "- says Golubev daily audience." Taxi FM "now is only 212 thousand listeners a day. In this case, the daily audience Love Radio and "cottages" as calculated by TNS Gallup Media, $ 3.5 million and 2.9 million respectively. New Radio began broadcasting on the earlier project Hardball - station Xfm, which for much of its existence, as large as the other projects Hardball audience. During the re-branding of the company has the musical repertoire, adding newscasts and thematic programs. Director General of the "Silver Rain" Dmitry Savitsky believes that's the main thing that can be achieved through the creation of Igor Krutoy Holding - a significant cost reduction. You can help increase the audience only. Adjusting the size and scale campaign Sawicki emphasized that in the case of assets of the composer, it was only a technical change, in fact, there is a holding company for a while. Vice President of the Guild of Press Publishers Vasily Gatow believes that the chosen strategy to attract advertising. Holdings traditionally easier to perform commercial work, because once you can win the audience on multiple frequencies. The delegates pointed out that almost all successful market stations are now working in the factories. Play a role, and say the name may - in his opinion, in this case, well-known brand that works for a specific audience. Immediately disclose the details of future projects in the company Krutoy media could not. Igor Sharp himself was not available for comment. "News"