Particularly in the provinces of show business. Omsk

Show business in Omsk rose to a new level with the introduction on the market of the production company "Shaw-market." The company acquired a powerful sound system and has the largest organizer of the show events in Siberia. General Eugen took Smurygin. Smurygin and partners have worked in the "Show-market" years, then left the company. Was established in the fall "Creative Lab Smurygin." Today Eugene told us about the true state of affairs in the Omsk show business and let it show the greatest player market. - Eugene, why do you and your team have the company "Show-Market" left that was created "from scratch"? - I've said many times to explain to the media about the reason for his departure. Nothing new to add. We have all too well. Omsk was not prepared to have to pay for quality. - In Omsk not value for money? - Quality appreciates any normal person. In Omsk, people simply can not pay for it. The reason is simple - a very low standard of living, a paltry income of the majority of the population. When a person is missing bread, he was not showing. A good show requires considerable cost, which is in the process of determining the price of concert tickets. - Like many companies in Omsk show business? - In this city, I would share the concept of the "show" and "business". Inconsistent during those two words in the Omsk region. If you want to make a show, you can forget about the business. Costs exceed revenue. If you want to make a profit, no show will not work. As the number of players in the market, I have actually looked about half a dozen companies that are trying to organize something. - How do you assess the situation in the Omsk show business from an economic perspective? - High risk. Extremely low margins. Steadily rising costs. Number of proposals from artists is growing, while the charges are not reduced. The cost of advertising in the last year to 30% on airline tickets - by 20%. Rent cost areas is constantly increasing, and the showrooms worse. - What are your requirements the court as referring to them? - Can you feel it's strange, but I especially appreciate the site as a cloakroom, toilets and a cafe. Required parking available. Then there are state requirements chairs and a dance floor. No Omsk region is not meeting the needs of even the last century. The exception is a few night clubs. - Is the sound, the light - it is not important? - Sound and light we always bring with them. Therefore, as these criteria, I have no doubt. - Eugene, I read in one of your interviews that you do not basically agree concerts indoor circus, like the others. Why? - I think this should work in the circus clowns. And there were many of them. Circus - no concert stage. I do not have money for a ticket with a viewer, watch your back, the entire concert artist. In Omsk Circus lack basic dressing room and I'm sorry, very bad smell. - In the last three months of the year, you have not declared a single concert. Gone is the shadow? - No, we did not climb too easy in the inferno. That is, we do not want to risk the enormous cost and minimum projected cash profit concerts. We changed our efforts in corporate and custom events where we guaranteed profits and minimal risks. We also develop new regions. - Corporate parties in Omsk - either show or business? - No budget corporate events can do on the highest professional level. Our customers include companies such as "MTS" and "Sun Interbrew." Companies that level seriously concerned about their image and pay for quality. In these cases, you can talk about the show and economies. - There are artists who deserve consistently in Omsk? - Since it is not sad, Omsk and traditionally successful song on the "stars". Novikov, "Felling" Katya Ogonek ... I explain this historically. Omsk has always been a city-forced and prison repertoire here consistently audiences. Also, a few times a year Omsk attack "stars" like Boris Moiseyev. I'm not homophobic, but like a blue expansion not welcome. - What kind of relationship do you have with the competition? - Normal relations. Many even friendly. The only thing I do not accept, it's fascinating. Show business is based on personal relationships and many unscrupulous competitors built using. Then it whispered uttered, etc. Ugly ... - Eugene, you are ready to negotiate with competitors for the common good? - Yes ready. I, for example, a commitment to lowering ticket prices on the day of the concert, in the case of weak sales. I am also against the cancellation of concerts without force majeure. Said the concert - do it, otherwise the user will not believe the next time easily. - What you need to do business in Omsk must demonstrate attractive profession? - Build a concert hall for 2,000 people to introduce a morning flight from Moscow and, more importantly, to increase the level of income. Then we will see in Omsk and shows and economy. "Show-biznes.ru" Tatiana Proshkina For more information visit "Creative Labs Smurygin" www.smurygin.ru