Dmitry Konnov: 50,000 - it's a good circulation, and in 2006 he was a failed!

"Experience shows that 50% of those who used music download free, it will continue to do so," - says CEO of Universal Music Russia Dmitry Konnov. - The world has seen a decline in sales of music on CDs. As far as the Russian market in the global trends fit? - Asks "Kommersant". - First, I like to would like to highlight a fundamental difference between the Russian market in the world - it is not transparent. Moreover, it also opaque to the consumer market, where popular "gray" schemes of import equipment. For example, mobile phone manufacturers a clear idea of how many units have been sold for some time. Distributors also information on fees. In this case, the music market is still living under the laws of the 1990s. A striking example - a wonderful magazine Billboard, which came to Russia in April of last year and the year without its traditional charts with sales of CDs. Therefore, all the estimates of the market, about which I speak on, are empirically. As for the sale of music CDs, in 2006-2007, we observed an increase in sales of so-called kirilliki. This is foreign music, released under license in Russia. Recorded growth of this trend, in particular, Universal Music, Sony BMG and Gala Records, which will be published in Russian music from EMI. We came to the conclusion to position the Western versions are more attractive in terms of domestic economy, although there are 100-150 rubles. more. Declining but this year stopped the sales of foreign repertoire almost, and the following year sales of CDs foreign artists by about 10% -15%. At the same time, falling sales of Russian artists soon on CD. An indicator of this is, for example, the number of records sold, for the title of "platinum album" required. This figure is set annually by the National Federation of the Phonographic Industry. In 2005, as a platinum album in Russia disc, which sold 300 thousand copies. In 2008, the number is already 100 thousand copies. The trend is clear. - Which edition is now considered normal for a Russian singer? - 50 thousand copies sold as a good blood supply. In 2006, an issue would be considered almost a disaster. When we talk about the prospects of selling CDs with the Russian artist, talk a lot depends on the species. For example, the sales folk songs and CDs are likely to remain at current levels. Music trade, for people 20-30 years old is designed to quickly move to the Internet. But there are some difficulties. Earlier, when we drive sales of pirates compete by price drive. Now we have to compete with free pirated resources. The practice shows that 50% of those who download the music is used, it will continue to do so. For example, the behavior of law-abiding Americans and the British, as the famous Radiohead posted their new album into the network last year. The visitors had the opportunity to pay for the music, but it could download free. As a result, 80% of the downloads are paid anything yet. Although 20% of the fans have the group become richer $ 10 million in just a few days. - What model of music distribution network will dominate in the coming years? - Now there are two main forms of distribution pay-per-track (or album) and subscription. Offer, in my view, in the next few years the most popular way to get music on the network. Does it cost 10-20 per month: for the money, the user on an unlimited number of tracks in a certain period and a certain number of them listen to download.