Universal Music sells a license to regional ISP

Regional "ER-Telecom", the first Russian operator had agreed to pay Universal Music for its subscribers access to a music catalog. The signing of the license agreement, "Vedomosti" CEO Universal Music Russia Dmitry Konnov and deputy director of the "ER-Telecom" for trading Mikhail Vorobyov. Since 1 June subscribers high tariffs "ER-Telecom 'Web Site Turbodom Music Club have said Vorobyov. 1.5 million songs - The portal will be presented to a music catalog of Universal Music. Franchisor is of "monthly payments ER-Telecom", not the amount received open Vorobyov. And in the vicinity of one of the parties that negotiations source says that the entire transaction is measured by tens of millions of rubles. Contract be extended for six months and if the experiment is successful, he added. Subscribers will not have to pay extra for access to the portal, when the rate of the cost of access to the Internet 550 to 690 rubles drawn. per month. But the agreement includes not only payments, but also the marketing promotion of artists, Konnov says the Universal: If you can sign up for this service user to interact with the artists, go to a concert in another country - this model worked well in countries with high piracy rates. For example in India, where Universal has signed similar agreements with the operators of the most popular services "concert on the phone." It is very important that a strong interest in the telecom business model and operates Universal was an ally in the fight against piracy, adds Konnov. If the service is successful, the users prefer his pirate resources, he hopes. Read more: # http://www.vedomosti.ru/tech/news/1797219/ertelekom_vklyuchil_zvuk ixzz1wLSwXlBB