Labels established partnership against pirates

Russian offices of Universal Music, Sony Music and other rights holders, as well as distributors and sellers of online music have formed an alliance to fight the pirates established. Nonprofit Partnership (NP) is registered, his task - lobbying majors rights and prosecution of pirates, said CEO Universal Music Russia Dmitry Konnov. Identify among the co-sponsors as "the first music publisher," Russian Authors' Society and other associations databases pirated resources, explained CEO of Sony Music Entertainment Leonid Agron. NP goal - to reduce the level of piracy, and that is in the interest of legitimate sellers, says CEO Sergei Muz.ru Sichkar. NP is also the legalization of forms of music content on the Internet, says Konnov. Owners are trying to convince the pirate sites operate legally. Major portals could online broadcasting without the possibility of downloading music (streaming) to organize or download allow for viewing ads. According to the International Federation of the Phonographic Industry (IFPI), in 2008, illegally downloaded 40 billion (95%) of the music. Online broadcasting soon have to "Yandex", said managing director, sales and confirmed the source of "Yandex". For users, it will be free, and to make plans for advertising and subscriptions. Sony Music Entertainment is in talks with "Yandex" says Agron. The representative of "Yandex" not comment. Rambler shared with the owners by advertising on pages with videos, Vedomosti said his agent Konstantin Vorontsov. In the past year, "the first music publisher," filed on pages Rambler their content and application (trial goes). A similar lawsuit filed by RTR Mail.ru. submitted She promised to remove the content from the site and agreed to continue with RTR advertising revenue in their content share. Revenue sharing from advertising in the video - the most meaningful partnership, the vice president of Mail.ru Anna Artamonova. Broadcasts "Video@Mail.ru", according to her, has been working with Digital Access what Warner Music, Universal, "Style Records", etc.