Wednesday, July 31, 2013

Legal music sales in Russia fell by 14.5%

Legal audio content is becoming increasingly popular among students. Its sales in Russia fell in 2009 by 14.5% to $ 374.6 million, falling by ten percent in the world In this case, the Internet and mobile phones were sold almost twice more music than a year earlier. But this channel is not more than 20% of the legal market: it prevents the development of a large number of pirated downloads. Legal decline audio production in Russia has accelerated, according to the agency InterMedia: Last year they fell by 14.5% to $ 374.6 million, while in 2008, a decrease of only 1.6%. Proceeds from the sale of the official audio content in the world declined in 2009 by 10%, reported earlier in the report Digital Music Report, presented by the International Federation of the Phonographic Industry (IFPI). The Russian market is bound to fall mainly the physical media (CDs, tapes, etc.), whose sales fell immediately by 25% to $ 300 million, writes Kommersant. Digital content sales doubled almost opposite - $ 74,600,000 However, they make only 20% of total sales. Purchase offer, the share of online stores the full version of the songs, is about 5-10%, said Chief Expert Intermedia Alexander Tikhonov. The remaining 90-95% - a mobile content: RBT (ringback tone - a melody or song that the caller hears instead of beeps), ringtones, realtones. Legal sales of digital audio content is rising around the world, although less so than in Russia, and the pace: last year, global sales rose 12% to $ 4.2 billion in the MTS (developed online shop Omlet.ru) Russian market of digital distribution, legal audio content higher - about $ 150 million for 2009. The increase was mainly due to the fact that mobile operators are actively promoting services RBT said MTS spokeswoman Irina Osadchaya. Intermedia data show that the share of services in digital sales grew 56 to 75%. CEO Fidel.ru (according to our estimates, about 25% in the market of Internet sales of music tracks in Russia) Boris Golikov agrees with the assessment of the Intermedia. In 2009, he said, the increase in digital sales was achieved in part by b2b: number of companies, such as Nokia or Rover, ready to acquire audio content, and then we give it free to users. Such growth will continue in 2010, as I'm sure Mr. Golikov, and users to new forms of content distribution, such as a paid subscription to the archive recordings available. The greatest damage statutory sales lead file-sharing networks and other forms of piracy, such as the downloading of music from the forums and blogs. Around the world, 95% of downloaded music from the internet is illegal, according to the IFPI. Not less than 95% are downloading pirated copies in Russia, Irina Osadchaya true.

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