Wednesday, July 31, 2013

Meladze take Vera Brezhnev name

Producer and co-owner of Velvet Music Liana Meladze wants the right stage name known singer Vera Brezhnev. She filed an application for registration of the mark "Vera Brezhnev." If Rospatent register, then Liana Meladze entitled to dispose of a star on his own. Lawyers believe that because the manufacturer wants to keep the client's home. The patent for the singer Vera Brezhnev - is the stage name of Russian singer of Ukrainian origin Kiperman Vera (nee Galuska). Pop star with a name for the former producer of the group VIA Gra came Dmitry Kostyuk, where Brezhnev began her career. The reason claimed that faith Galuska and General Secretary Leonid Brezhnev - born in the Ukrainian city of Dneprodzerzhinsk. However, in order for a patent for the phrase "Vera Brezhnev" not the author and performer of new producers are interested, the now solo act - Liana Meladze. She filed an application for registration of the mark "Vera Brezhnev" in Rospatent. It should be noted that the Liana Meladze "Vera Brezhnev" recorded exclusively for himself, and not to the production center Velvet Music, which is a co-founder. Vera Brezhnev According to lawyers, the producer wants to keep in his artist friends and to try to acquire additional controls non-musical activities of the Trust. With the protection and promotion of the artist, according to experts of copyright it is nothing to do. Itself, not the Lord? "Many of the organizational and artistic functions of finance, selection phase image, the selection and preparation of repertoire, positioning in a musical environment are connected, the choice of marketing strategy is only the producer. And because investment in the promotion can be significant, pay producers on the asset as an artist name or nickname, because it is associated with a particular person, and therefore everything he does, "- says Victor Pasternak, a partner of the firm," Pasternak, Martyniuk and partners. " According to him, the practice of registering names and aliases of pop stars from the West, where the issue of the commercialization of everything connected with the artist is to come in the first place. One way to gain an advantage in the market has a monopoly on the use of well-known brand that has for some time been the name or pseudonym of the artist is only the registration of the mark. Producer is not a patent without the consent of his star client or his heirs. When an artist changes the producers, the registered name is placed on the offered terms of the current owner. To a universal approach to the problem of registration of names and pseudonyms of artists to speak as a trademark, is not necessary. Court is formed in such circumstances, and the experience of the actors sometimes at strategic steps as a producer, and the stars, convinced the lawyer. A recent example of such judicial practice - a dispute over the rights to the name "Dima Bilan" the heirs of Yuri Ajzenshpisa producer and singer Dima Bilan (named Victor Belanov birth). Alias actor, a producer was patented, and his widow wanted to rob the singer to act right under this name, but the claim that the singer has won. Dima attorney Eugene Parmut said, "marker", as one of the greatest follies of the producer, star name registration is a brand in the hope that it might somehow affect his musical career committed. "Creative alias or name - it is a private property rights, which is not rejected or alienated, under any circumstances," - said Parmut. According to him, a part of the concert, the artist will always be able to defend his name. Another thing, if the artist to produce goods under his own name - he will need to obtain copyright permission. Eugene Parmut convinced that the producers register star names for themselves in order to have more influence on their customers. Failed by the time of publication for comment of the singer and producer.

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