Transaction station "Prof Media" can not take place

Transaction "Siberian Business Union" break (VTS) Broadcasting Corporation "Prof Media" (PMBC) can. Kemerovo Holding already owns the "European Media Group", and the acquisition of further radioactive "Profmedia" risks. To a restriction of competition, according to the Federal Cartel Office (FAS) SDS itself now claims PMBC for him "not very interesting." "Economic allowed to buy PMBC error would be if the VTS is because it is a monopoly, be." - In a recent interview with "Kommersant" Georges Polinski, founder and now former President of EMG (controls "Europe plus", "Retro FM" warned, "Radio 7" and "Fruitcake FM"). End of 2011, CDC acquired the French Lagardere EMG for $ 162 million (including $ 12 million cash on the balance sheet of the company). And on 16 March FAS received a petition LLC "SDS Media Holding" for 100% of OOO PMBC, assets "stereos", "Radio Energy", "Humor FM" and "Radio Romantica" to buy. Mr. Polinski admitted that the decision on the application of the PIF "political", but called FAS "even do their job." FAS reported yesterday that the purchase structure SDS PMBC also could restrict competition. Therefore, the Department has extended the examination of an application for a further two months. With all interested parties to FAS to provide information "about the impact on competition of the transaction specified in the petition." Possible restriction of competition - the standard formulation, said: "Y" Deputy Head of FAS Andrey Kashevarov. According to him, the Service will carefully consider "all options" that may have an impact on the broadcast market. Mr. Polinski said yesterday "Kommersant", the radio wants to FAS holding all available information on the impact on the market structure of a possible purchase of another SDS. To earn a total station in 2011 advertising, according to the Association of Communication Agencies of Russia, 11.8 billion rubles., Of which 6.2 billion rubles. accounted for regional advertising, and 5.6 billion rubles -. for Moscow and the network (if the roll will be broadcast from the capital to all broadcast). Income from radiobiznesa EMG (group still sells online advertising) last year estimated at 1.9 billion rubles. Revenue PMBC to 1.8 billion rubles. Thus, the proportion was 16% of EMG, PMBC - 15%. But the marketer EMG "Media Plus", sold advertising on stations "Media Holding" ("Nashe Radio", Rock FM, Best FM, Ru.fm and "Radio Ultra"). This segment's share of the participation of the Moscow and online advertising in 2011 was estimated at about 2.3%. This is the "Media Plus" was still about 128 million rubles. Additionally, "Media Plus" under the project "Total Radio" on "Radio Chanson" advertise, "Echo of Moscow", Relax FM and other "Media Plus" as a broker and marketer in the region involved. In the regional advertising its stake up to 10% (to 620 million rubles.) Evaluates the head of a radio holding. And the CDC in Moscow next EMG has also "Sports Radio", whose advertising revenue, however small - Experts estimate that up to 50 million rubles. in 2011. If FAS decided that all the money that goes through the "Media Plus" consider the risk of a combined share of EMG and PMBC in radio advertising sales, made up 35%. In "Profmedia" yesterday refused to comment on the application of FAS. SDS President Mikhail Fedyaev by the press service gave EMG "b" has now focused on the development of EMG and "today the acquisition PMBC little interest." Does this mean that the CDC finally refused another radio operation, the press service of the EMG could not buy to be clarified. Kommersant